Pop-up Shop Pioneers Boutique Future For Car Sales
Would you buy your next car from a fashion store?
It’s not every day that you see a bright yellow Lotus Elise sitting in the window of a stylish boutique in an exclusive city centre shopping arcade.
But this pioneering approach to car sales already seems to be paying off.
People passing through the exclusive Barton Arcade in Manchester are likely to do a double take when they spot the novel Morgan and Lotus Pop-up Shop opened by North West dealer Oakmere, which has a more traditional showroom in Northwich, Cheshire.
The Barton Arcade showroom boasts a range of Lotus and Morgan gifts and clothing alongside the chance to take a look at the cars themselves.
Oakmere is also offering £99 per day Morgan driving packages so that people can see for themselves what it feels like to own a one of the traditional British roadsters before taking the plunge.
The pop-up shop is being managed by Simon Clough who says Oakmere was keen to try a novel approach which made it easier for them to connect with the type of clientele who might like to drive a Lotus or Morgan but are deterred by the traditional car sales environment.
He said: “The Lotus Elise in the window has already been sold, while the dozens of people have already signed up to hire the Morgan for the day. There has certainly been a lot of interest.”
*Do you think it’s time traditional car showrooms changed? What changes would you make?
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