Budget Brand SUV is a success
The Dacia Duster has recorded record breaking sales with approximately 17,146 Dacia’s sold in the UK last year. Dacia’s sales figures for 2013 are truly remarkable for a complete new brand to the UK market, sales figures have exceeded more than Jaguar or Lexus managed in the same period. The Dacia Duster SUV leads the sales closely followed by the Dacia Sandero. The Logan MCV and Sandero Stepway followed in April and May so that the full tally of sales was the highest ever achieved by a new car brand in its first year.
The success of the Dacia Duster comes down to more than mere affordability, the stylish SUV scores high on practicality and reliability together with low-running costs and fuel-efficient engines. It boasts a roomy cabin and a huge boot to round off its tempting package. Plus the bonus of rugged off-road capability in its 4x4 guises. Popularity is with budget-conscious new and used car buyers up and down the country. The Duster managed to outsell well-established competitors such as the Ford Kuga and Skoda Yeti.
If you opt for the mid level version then specification includes comforts such as 4x20W radio CD, Bluetooth, AUX/USB connection and electric front windows. If you spend a further £20 you will get the range topping Duster Lauréate 4x2 dCi 110 version which offers air conditioning, front and rear electric windows, heated and electrically adjustable door mirrors and leather steering wheel. This version has a chunky appearance with the addition of alloy wheels, plus satin chrome styling touches and roof bars.
Dacia only launched officially in the UK one year ago and already has nine major awards, including a hat-trick of trophies at the carbuyer.co.uk 2013 awards, including Car of Year and 4x4 of the Year, plus Scottish Car of the Year for Duster and Best Supermini under £12,000 for Sandero with What Car? Dacia’s jaw-dropping prices are clear and straightforward, whether you buy online at the online Dacia Store or through your local retailer. All of the latest range information, plus full finance offer terms and conditions, are available at www.dacia.co.uk.
It was thought when Renault launched its budget brand that there would be no significant market for the “Shockingly Affordable” range of cars. But all the critics have been proved wrong and now who knows where 2014 will take this budget range.