Rolls-Royce has announced record sales figures of 2,711 units in 2010,
Rolls-Royce has announced record sales figures of 2,711 units in 2010, a staggering rise of 171% on 2009 and more than double the previous record. Now, these vehicles were not - despite various unfounded rumours - purchased by one bloke from a Bognor Regis housing estate. Rolls-Royce were in fact successful in a wide variety of markets. All regions showed significant growth last year, with particularly creditable increases in Asia Pacific and the Middle East. However, the United States remained the largest single Rolls- Royce market, followed by China and the United Kingdom. Strong growth was also seen in countries such as India, Korea, and Japan. 'Our record sales result for 2010 was a tremendous team effort and is testament to the commitment and passion shown by our employees at Goodwood and around the world,” said Torsten Müller-Ötvös, Chief Executive Officer. 'Rolls-Royce has further extended its position at the pinnacle of the super luxury automotive market and has demonstrated a clear competence in the management of this unique ultra-luxury brand'. The Rolls-Royce Ghost was the marque's best seller, but the striking four-door Phantom and Phantom Extended Wheelbase variants were popular too. Coupé and Drophead Coupé versions also attracted interest, thanks partly to RR's bespoke customisation service. This can include creating personalised tread plates, contrasting stitching, and unique interior and exterior finishes. It's all rather understated. Rolls-Royce is now hoping to secure strong sales this year, and if figures continue to increase dramatically the world and its wife will soon own a supremely luxurious vehicle. Good news for motorists perhaps, but potentially devastating for the best selling Ford Fiesta.
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