Geneva Motor Show 2014
Rolls-Royce have unveiled the new Ghost Series II at the 2014 Geneva Motor Show. Chief Executive Officer of Rolls-Royce Motor Cars, Torsten Müller-Ötvös said “the Rolls-Royce Ghost Series II is the ultimate entrepreneur’s business tool. Following the worldwide success of its predecessor, I am confident that this re-designed and updated Rolls-Royce will continue to attract increasing numbers of new customers to the marque, in particular business entrepreneurs seeking an oasis of calm in a frenetic business world.”
The Ghost Series II boasts the latest industry-leading technology from Rolls-Royce clad in a subtle re-design. It exudes the timeless yet cool, modern luxury that the car’s customers; entrepreneurs and successful business men and women who are the wealth and job creators in our economies demand. The launch of Ghost Series II consolidates Ghost’s position as the most popular car in the €200,000+ class, and as a cornerstone of Rolls-Royce’s continuing success.
The exterior displays resculpted LED headlights encircled by daytime running lights which lend to a more dynamic visual signature blending perfectly with revised surface treatments to the front of the car. There is a tapered ‘wake channel’ on the bonnet emanating from the Spirit of Ecstasy, evokes the sight of a jet’s vapour trail or wake of a fast luxury yacht and hints at the car’s dynamism. Subtle re-sculpting of Ghost’s bumpers creates a stronger stance and a sense of extra width and height, whilst the contemporary aesthetic is further enhanced with the addition of chrome inserts to the front air intakes, which now feed more air cooling to the front brakes. In addition, the famous waft line has been re-designed on Ghost Series II to lean further forwards emphasising the car’s effortless dynamism.
Giles Taylor, Director of Design for Rolls-Royce Motor Cars said “Rolls-Royce Ghost Series II continues to transcend time, this is ensured by the deft treatment of features such as the new headlights, the new wake channel on the bonnet and surfacing that lend the car a more dynamic, purposeful stance and hint at the cutting edge technology inside. I am very pleased with the overall sense of design harmony.”
The technologies available ensures that both business and leisure time in the car are a super-luxurious effortless experience. On-board Wi-Fi makes Ghost Series II the most connected, luxurious place in which to conduct business on the move, whilst Satellite Aided Transmission (SAT), debuted in Wraith last year, enhances the car’s dynamism ensuring the car automatically adapts to its surroundings augmenting the drive experience. Updates to navigation systems and the car/user interface ensures accessing Ghost’s features remains an effortless experience, whilst optional Bespoke Audio the most exhaustively engineered and finest audio system in automotive history brings new levels of aural satisfaction to passengers.