posted 4 years ago

Seat celebrate new ‘sales record’

Ibiza and Leon lead the way

Seat is celebrating the best ever first half year sales in the UK, the car manufacturer has experienced an impressive 32.2% surge in retail sales led by the Seat Ibiza and the Seat Leon.

Commenting on its latest set of impressive sales figures, Seat UK Director Neil Williamson, said “it’s been a great week. Only a few days ago, we collected three prestigious trophies at the Auto Express awards and now here we are celebrating our best-ever first-half sales results in the UK. It’s a tremendous result and one the team and our Retailer partners should be very proud of. We’re on track for our most successful year ever, but with several more launches in the pipeline and a focus on both retail and fleet business in the months ahead, we won’t be resting on our laurels any time soon.”

Seat’s impressive sales success was mirrored outside the UK too. The brand ended the first half of 2014 having delivered 200,200 vehicles, 9.9% more than in the first half of 2013. Posting its best result in the last six years, it even exceeded the figure of 200,000 units delivered for the first half of a year since the beginning of the economic crisis in 2008.

Within Seat’s six-model line-up, the ever-popular Ibiza range has led the way with 11,897 sales. It narrowly held off the ever popular Leon, at 11,481, boosted by the recent impact of the ST (1,800) and flagship Cupra. Notably, 1,577 Ibizas found homes with retail customers in June, up over 21% on the same month last year.

Looking ahead, a series of new and recent introductions, are set to take Seat’s performance even further. The recent introduction of I-TECH special editions across the Mii, Ibiza, Toledo, Altea and Alhambra ranges, plus the special edition Ibiza 30 years, to celebrate its latest milestone, are sure to cement the brand’s standing.

The striking new Mii by MANGO is already getting in on the act, with fifty examples having already been snapped up even before it officially launches in showrooms on 1st August. Not to be outdone, the Leon range gains a new member of the family too. In September, when ordering opens, the four-wheel-drive X-PERIENCE joins the ST fold, giving Seat a presence in the growing compact crossover/off-roader segment.