Best selling model with five million sold
The iconic Seat Ibiza celebrates turning thirty this month. The Ibiza was a game changer for Seat, the first model was designed and developed completely by the company from start to finish with a little help from some friends. Namely, collaborations with Giorgetto Giugiaro’s Italdesign design company, coachbuilder Karmann, and Porsche helped make the Ibiza a truly cutting edge small car, and the foundation of thirty years of ongoing success.
The first Seat Ibiza was ambitious, dynamic and ground-breaking. Its name, taken from the Mediterranean island, reinforced the exotic image given to it by virtue of its Spanish roots. The second generation Ibiza (1993-2002), again bore the hallmark of Giugiaro. The lines were rounded and aerodynamic, and the car given a level of equipment and mechanical sophistication that were in those days normally only found in cars in the segments above. Italian designer Walter de’Silva, the current Head of Design at the Volkswagen Group, was responsible for the outline of the third-generation Ibiza (2002-2008), which took another step forward in manufacture quality, engine range and dynamic performance. Walter de’Silva introduced more attractive aesthetics, while the car’s dynamic prowess took another leap forward thanks to the ‘Agile Chassis’ concept developed by Seat’s Technical Centre in Martorell. The current generation of the Ibiza (2008 onwards) is the work of Luc Donckerwolke, Head of Design at Seat in 2008 and formerly of Lamborghini. The concept of ‘Arrow Design’ was introduced with the 2008 Ibiza, resulting in a car distinctively sportier than its predecessors.
There are currently three versions of the Seat Ibiza; the sport three doors SC, the practical Ibiza ST estate and the universal five door Ibiza; they are offered in two trims; Style and FR. Last year the Seat Ibiza was updated and now boasts a more modern look with reshaped headlights and a smaller front grille, the rear of the car has redesigned tail lights with the rear bumpers given sharper lines tracing the rear ‘diffuser’ section. The interior of the Seat Ibiza offers a wide choice of colours and materials and includes a new design of the Climatronic climate control system and a much larger glove compartment offering a lot more space. Every Seat Ibiza can be adapted to suit personal style and individual preferences with an extensive range of colours, options and accessories.