posted 5 years ago

September success for Volvo

New Volvo V40 in demand

Volvo Car UK has reported a September success compared to the same month last year, sales have soared by 22%. The continued demand for the new V40 premium five door hatchback and the six new revised Volvo models are no doubt part of the fantastic sales results. 

Jon Wakefield, Sales Director at Volvo Car UK, said “these figures are a great result for Volvo in the UK and further evidence of how Volvo is capturing the attention of premium car buyers with a fantastic range of vehicles. With new product fuelling this growth, we can also look forward with confidence to the arrival of our new Drive-E engines in January, plus the all-important XC90 launch next year, as we seek to increase annual sales to 40,000 cars over the next two years. While demand for the V40 remains high, it’s clear from the latest figures that the new showroom models are also attracting new customers to Volvo. The new 2014 model year XC60 proved particularly appealing, posting an incredible 38% increase in sales for September versus 2012, and up 3% overall for the year.”

The UK’s top selling Volvo models are the V40 (2,082 sales across V40, R-Design and Cross Country models), XC60 (1,054) and V60 (671). The Volvo V40 is a luxury hatchback is available in ES, SE and SE LUX trim with Bluetooth fitted as standard across the range. Starting at approximately £19,745 on the road, the all-new Volvo V40 entered the premium hatchback segment with a class-leading set of innovative high-tech features. It  is also the safest car in its class too, having achieved the highest score ever recorded by EuroNCAP in recent crash tests, no wonder it top of the Volvo sales list. 

The Volvo XC60 is the car that has received the most revisions in the Volvo range; it boasts a new front which gives it a wider, strong updated look. There is a new bonnet, redesigned headlamps and to complete the updates a new grille with horizontal louvres finished in fantastic chrome. The wider bold look has also been applied to the Volvo S60 saloon and the V60 estate; both the models have new headlamps and daytime running lights with a wider grille and new front and rear bumpers. The contemporary look is complete with new LED lights at the rear and there is now the option of a lower sport chassis which was previously only available on the R-Design. 

The Volvo V40, V60 and XC60 models were the main drivers behind the growth in Sweden, where Volvo continues to be the market leader with close to 20 per cent market share. The United States reported retail sales of 4,188 cars with the Volvo S60 and XC60 models representing the majority of sales. Alain Visser, Senior Vice President Marketing, Sales and Customer Service at Volvo Cars said “we are very satisfied with the positive reception of our new products that are now reaching dealerships globally. We are confident that we are on the right track with our global transformation strategy.”