posted 5 years ago

Sir Alex Ferguson auctions his Chevrolet Captiva

Proceeds to the Royal Welsh Benevolence Fund

Former Manchester United manger Sir Alex Ferguson auctioned many items at the Sir Alex Ferguson Golf Classic to raise money for the Royal Welsh Benevolence Fund that provides support for the serving and retiring Royal Welsh Officers and Soldiers. Included in the auction items was the handwritten final retirement statement drafted by Sir Alex plus a one off signed portrait of the Scotsman and his seven seater SUV Chevrolet Captiva.

Chevrolet has been the Manchester United Official Automotive Sponsor since 2012. Sir Alex is impressed with the Chevrolet range, in December last year he received the new Chevrolet Volt, at the time he said “it’s the car of the future; I think the Volt is absolutely phenomenal. A friend of mine drove one in the States and kept going on and on about it, so when I had the opportunity I said ‘yeah I’m going to try it because it’s the car of the future, really’. I’m very pleased with it.” David Moyes the new manager at Manchester United reported for his first day of work on 1 July driving his black Chevrolet Captiva LTZ 2.2 VCDi. The partnership between Manchester United and Chevrolet is set to be further cemented when Chevrolet becomes the club’s shirt sponsor starting in the 2014/5 season.

Chevrolet has furthered its commitment to football worldwide by signing a three-year deal with the United States Soccer Federation, which includes the men’s, women’s, youth and Olympic teams. Molly Peck, director of Chevrolet Advertising and Sales Promotions said “as fans well know, soccer is much more than the world’s favorite sport: it’s a communal experience and way of life.” The deal further widens Chevrolet’s commitment to football, which also includes being a founding member of One World Futbol.

Chevrolet is the world’s fourth largest car brand with annual sales of nearly five million cars and trucks in more than one hundred and forty countries. The Chevrolet range includes the Spark which is a budget car which is fun cheeky and full of character, the Aveo and Cruze are popular as is the Orlando and the Captiva. The Volt was launched last year and is the first car in the world to feature E-REV technology and has already picked up several awards, including North American Car of the Year, Green Car of the Year, Motor Trend Car of the Year 2011 and 2011 World Green Car. This year Chevrolet is launching the all-new Trax small SUV and the all-new Corvette Stingray.