Skoda sells ‘One Million’ in ‘One Year’
Milestone year for Skoda
Skoda has reached a historical milestone by selling one million vehicles in a year for the
first time. The millionth sale in 2014 was an Octavia Estate vRS 2.0 TSI in rally-green metallic, appropriately bought by a Czech customer, who received the keys from rally champion Jan Kopecky.
To celebrate this feat, the one-millionth car rolling off the production line in 2014 - a moon white Fabia 1.2 TSI – was donated to the ‘Life for Children’ foundation - a charity supporting ill children in the Czech Republic and selected as the beneficiary by the Czech manufacturer’s employees.
There are various reasons for Skoda’s success. Firstly, it has constantly expanded its range and entered new markets beyond Europe. Skoda vehicles are now available in over 100 countries worldwide and the international growth strategy has been hugely successful.
2014 saw the appearance of the Skoda Octavia G-TEC - the first Octavia to run on natural gas - and the new Octavia Scout and three new sporty Monte Carlo versions of the Skoda Yeti, Skoda Rapid Spaceback and the Skoda Citigo also burst on to the scene.
The new Skoda Octavia and Rapid Spaceback were launched in China and the Skoda Rapid has been complementing the brand’s model range in Russia since April.
The new Skoda Octavia is a huge hit for Skoda, lifting sales by around a third. Deliveries of this car even rose by almost 60% in Western Europe, vindicating why the Octavia was recently voted ‘Best Large Car’.
The Octavia certainly ticks a lot of boxes. It is extremely spacious inside and boasts generous luggage space of approximately 590 litres, so is great for touring holidays and comfortable for passengers while on long journeys.
The new Skoda Octavia has also been awarded five stars in the Euro NCAP crash tests and has fantastic active safety systems, normally only available on higher cross vehicles. These include the front Assistant with emergency brake function, the Lane Assistant (keeping the Octavia within driving lanes), multi collision brakes, offering automatic brake intervention during an accident, a crew Protect Assistant (safeguarding the vehicle in accidents) and the Driver Activity Assistant, which recognises driver fatigue.
With such assets on the forecourt, Skoda’s success seems set to continue.