Six different hybrids offered
Fourteen years ago Toyota launched the first generation Prius and now they are celebrating 100,000 hybrids sales nationwide, the sales confirm that clean efficient smooth power train technology is now accepted and a popular part of the mainstream motoring market.
The original Toyota hybrid customers were true pioneers, adopting an advanced technology that promised low carbon emissions and, for its time, exceptional official fuel economy of 61.4mpg. Just one version of the quirkily styled four door saloon was on offer, with a £16,495 price tag. Sales were through a network of sixty Toyota Hybrid Technology Centres, which were also responsible for servicing, repairs and recycling. To help reassure the early adopters, Toyota provided a five-year warranty and the option of a peace-of-mind leasing arrangement.
Today there are six different Toyota hybrids, covering the market from compact superminis and family hatchbacks to seven-seat MPVs. Expansion of the range has gone hand-in-hand with accelerating sales; global sales of Toyota group hybrids are nearing seven million, with Prius now among the world’s most popular cars. British enthusiasm for Toyota hybrids is reflected in the fact sales of hybrid-powered Auris are set to overtake those of petrol and diesel versions combined and Yaris Hybrid is taking an increasingly large share of overall sales of the supermini.
The Auris was the car that hit the 100,000 mark, an Auris Hybrid Touring Sports in top-of-the-range Excel trim, produced by Toyota Manufacturing UK (TMUK) at its Burnaston plant, near Derby. Under the bonnet, its hybrid system includes a 1.8-litre VVT-i petrol engine manufactured by TMUK at Deeside in North Wales.
Toyota announce new Technology
Toyota recently announced new technology; recharging your plug-in hybrid with ‘wireless battery charger’. They will be begin verification testing of a new wireless battery charging system that it has developed for vehicles that use an elective powertain. If successful this means that recharging a Toyota plug-in hybrid or all-electric vehicle could be as simple as parking the car.
Sister brand Lexus are equally as successful in the hybrid world, Lexus has progressively brought the benefits of hybrid power and sophistication to the luxury car market and is closing in fast on fifty thousand UK sales, achieved since the debut here of the Lexus RX 400h in 2005.