Volkswagen AG Audi has announced that they will purchase the Italian motorcycle maker Ducati
Volkswagen AG Audi has announced that they will purchase the Italian motorcycle maker Ducati. It has been reported that the German manufacturer will pay approximately 1.1 million dollars for the luxury motorcycle company.
Rupert Stadler, chairman of the board of management of Audi AG said “Ducati is known worldwide as a premium brand among motorcycle manufacturers and has a long tradition of building sporty motorcycles; it has great expertise in high-performance engines and lightweight construction, and is one of the world’s most profitable motorcycle manufacturers. That makes Ducati an excellent fit for Audi.”
Ducati was founded by Adriano and Marcello Ducati in Bologna in 1926. It was originally a maker of radio parts. It began manufacturing motorcycles in 1949 and has since become synonymous with premium high-performance sport bikes.
The Ducati purchase will be the latest jewel in Audi’s premium-motorsports crown. The German car manufacturer also owns Bugatti and Lamborghini, the latter of which hired former Ducati North America Chief Executive Michael Lock in March.