Volvo launch all-new XC90
First glimpse of new interior
The new Volvo XC90 will not be fully revealed until August buy a peek glimpse of the interior has been disclosed, it boasts a clean cut feel crafted using the finest of materials. The original XC90 was launched in 2002, and it revolutionised the SUV segment with its combination of space, versatility and safety. It went on to become a global sales phenomenon.
The interior of the new XC90 is the most luxurious to have been designed for a Volvo, Thomas Ingenlath, Senior Vice President Design of Volvo Cars said “the most striking feature is a tablet-like touch screen control console, which forms the heart of an all-new in-car control system. This system is virtually button free and represents an entirely new way for drivers to control their car and access a range of Internet-based products and services.
The new Volvo XC90’s interior combines materials such as soft leather and wood with handcrafted details including a gear-lever made of crystal glass from Orrefors, the famous Swedish glass maker, and diamond-cut controls for the start/stop button and volume control. “These details are designed to become the jewels of the interior. They add a bit of exclusive playfulness rather than pure functionality,” said Robin Page, Volvo Cars’s Interior Design Director.
The all-new XC90 is the first Volvo to use the company’s Scalable Product Architecture (SPA), which creates a far wider range of design possibilities, improves driveability and permits the inclusion of the latest safety features and connected in-car technologies, while at the same time increasing interior space. Peter Mertens, Senior Vice President Research and Development of Volvo Cars said “our new interior architecture is pure and uncluttered, while still radiating the sophisticated confidence and formality that luxury SUV customers expect.”
The story of the latest advancements within safety and interior air quality will be released in late July/early August, while the reveal of the technology highlights, including chassis and power trains, will start in mid-July and continue throughout the summer until the exterior launch at the end of August. Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Cars said “the customer and the customer experience are at the heart of everything we do at Volvo Cars. We don’t do technology for technology’s sake, everything in a Volvo is there to make our cars safer and more pleasurable to drive.” The new XC90 is something for all Volvo fans to look forward too.