posted 2 years ago

Land Rover Marks 70th Anniversary Celebrations with Giant Defender

The story began with an outline in the sand

Land Rover are due to celebrate their 70th Anniversary at the end of this month. They're paying tribute to the Wilks brothers after the first sketch of the Defender was shown by the engineering director of Rover, Maurice, to his brother Spencer (Rover's managing director) in the sand at Red Wharf Bay in Anglesey. It's almost 70 years to the day since the original Land Rover was first shown to the world at the 1948 Amsterdam Motor Show. From the first outline in the sand, the Defender went on to be one of the most iconic vehicles in the world.

 Land Rover Marks 70th Anniversary Celebrations with Giant Defender Image 0

Watch above how snow artist Simon Beck tackled sub-zero temperatures to start the anniversary celebrations by creating the Defender outline 2,700m up at La Plagne in the French Alps. Beck said “Making my snow art requires endurance, accuracy and strength – all attributes shared with the Defender. Its iconic shape is so simple and recognised across the world; this must be the most recognisable piece of art I’ve ever made.”

10 Defining Moments for the Land Rover Defender