posted 4 years ago

‘Baby on Board’ Stickers cause 1 in 20 accidents

A survey has revealed that the ‘baby on board’ stickers that are designed to alert the emergency services that a baby or small child is in the car could be a distraction in their own right.

A survey has revealed that the ‘baby on board’ stickers that are designed to alert the emergency services that a baby or small child is in the car could be a distraction in their own right. Part of the problem is because they can obscure the driver’s vision through the car’s rear window.

According to the poll of 2,000 drivers, 46% of parents displayed the stickers irrespective of whether there was a child in the car at the time or not, 15% said they had the stickers for their novelty value, while 46% regarded them as a hazard.

The findings, which would be equivalent to the stickers causing two million accidents, were questioned by Andrew Howard, the AA’s head of road safety. He said “there are 150,000 injury accidents a year and about 10 times as many metal to metal crunches. According to the Government’s own figures, in car distraction is responsible for about 3%, with vehicle blind spots for another 2% on top of that. The baby on board signs are there to alert the emergency services that there is a child in the car in the event of an accident. Motorists should, of course, put stickers in a windscreen where it doesn’t interfere with your view.”

Robert Gifford, executive director of the Parliamentary Advisory Council for Transport Safety, also was cautious about the findings. "I think we have to be very careful not to draw too many conclusions from these self-reported figures drivers will always try to find something else to blame than their own misjudgement. The key point to remember is that you are in charge of the car at all times and that your view should not be obscured."