posted 9 years ago

80th anniversary for Volvo

Volvo Cars celebrates 80 years with rare open top Volvos at 2007 Classic Motor Show

Rare soft top Volvos will be under the spotlight at this year’s Classic Motor Show, held at Birmingham’s NEC from 9th to 11th November. Celebrating 80 years since the first Volvo car left the factory in Göteborg, the company will mark this tremendous milestone by appearing for the first time at the Classic Motor Show with the help of some real motoring rarities, representing the different decades.

An interesting array of rare Volvo cars will de displayed on the 400 square metre stand situated in Hall 1 of the NEC. Some stunning cars, never seen before in the UK, will no doubt surprise the visitors with their rarity, beauty and condition.

Among the cars on display at the Volvo stand will be one of the few remaining Volvo 445 Valbo dropheads from 1953, a two-seater glassfibre bodied Volvo Sport from 1956 and a 480 convertible prototype from 1990. A C70 convertible will represent the current Volvo model range.

By displaying these unusual models, visitors will be introduced to some lesser known parts of the Volvo product history and older cars that are not very well known outside of Sweden. All the more reason therefore to give them pride of place at the UK’s best classic motoring exhibition.

The Volvo Cars on display will be brought to the show by Volvo Cars Heritage, whose brief is to nurture and present the company’s history and rich heritage. They will be joined by the Volvo Owner's Club, which has an extensive network and huge expertise and will be able to talk to visitors about the club and its activities as well as providing answers to questions about what it is like to own a classic Volvo.

Spanning five halls and half-a-million square feet, the Classic Motor Show includes 1,000 rare and retro cars from around the World and every era as well as over 300 trade stands offering every conceivable product or service for classic car owners and motoring enthusiasts. Features include a Restoration Theatre with an expert team demonstrating a whole range of skills and techniques essential to the classic car owner, a Live Stage hosted by TV motoring expert Mike Brewer, presenter of Pulling Power and AutoTrader, and other motoring celebrities, and Dream Rides courtesy of The Sporting Bears Motor Club, a ten-mile ride as a passenger in one of more than a hundred ‘dream cars’ in their collection in exchange for a donation to charity. The Classic Motor Show is the only major motoring exhibition to offer this amazing opportunity and Dream Rides raised over £35,000 for children’s charities at the 2006 show.

For more information about Volvo’s classic car models, visit www.volvocars.com/heritage

For information about the show, visit www.necclassicmotorshow.com