Ford Unveil Their New Focus
Bestseller Gets Updated
The Ford Focus launched over 15 years ago and since then 7 million have been sold in Europe. The ever popular model has now been revamped for 2014 and a preview took place in Frankfurt ahead of its debut at the Geneva Motor Show next month.
President of Ford of Europe, Middle East and Africa, Stephen Odell has big plans for the Focus, “We weren’t satisfied with being No. 1; we wanted to blow people away with a stunning new version of the Focus. New Focus marries modern design, advanced technology and leading fuel efficiency with the fun-to-drive DNA for which Focus is rightly acclaimed.”
Sportier in looks with the now recognisable Ford trapezoid grille, it is lower with a new bonnet, new Bi-Xenon HID headlamps and chrome detailing. The interior has been designed with simplicity in mind and there are less controls and switches in the centre console. The Focus will be the first model in Europe to feature their advanced connectivity system, SYNC 2. The 8-inch colour touchscreen can be voice operated to connect to your smartphone, use audio, navigation and climate control.
In 2010 it was the most advanced car in the segment and this new generation looks like it will hold on to that title. A whole host of other technologies available include a hands-free way of perpendicular parking, Cross Traffic Alert, which warns drivers when reversing out of a space of oncoming traffic, Park-Out Assist, which aids drivers when exiting a parallel parking space and the Ford MyKey system. This can programme the car for younger drivers, so you can restrict things like top speed and not have the ability to switch off traffic aids.
The award winning 1.0-litre EcoBoost petrol engine will still be available in the Focus alongside the fuel efficient1.5-litre EcoBoost (150 PS and 180 PS) and the new 1.5-litre TDCi (95 PS and 120 PS) diesel engine.
“Diesel or petrol, the new Focus will offer engines that deliver a compelling combination of significantly improved fuel efficiency and surprising power – as well as the zero-emissions option offered by the Focus Electric, our electrified version,” said Joe Bakaj, vice president, Product Development, Ford of Europe.
With one being built every 90 seconds in Europe, customer demand is likely to be high and so the Focus will be built at eight plants around the world. With a refreshed appearance, a raft of technologies and a range of fuel efficient engines, then the new Ford Focus looks on track to continue to be the best-selling vehicle nameplate in the world.