posted 3 years ago

Kia upgrades the ‘Optima’

Arrives in the UK next year

Kia is introducing a new upgraded Kia Optima Saloon which will arrive in the UK early next year. 

Benny Oeyen, Vice President Marketing and Product Planning, Kia Motors Europe said “with the upgraded Kia Optima, our global design team has penned a vehicle with even more distinctive styling that stands apart from everything else in the D-segment. The original Optima was well-received when it was launched in 2011 and we are confident that the upgraded model, with its range of high-tech features usually associated with premium brand vehicles, will greatly boost our presence in this sector of the European marketplace.”

There are numerous exterior and interior design changes, the exterior of the new Optima features new headlights, fog lamps, rear lights, bumpers and wheels.  At the front, the LED daytime running lights are moved from the bumper into the headlight which is consistent with other Kia models and the fog lamps are set into a body-colour panel rather than the transverse black panel of the original design. The new four-point LED fog lamps generate a truly distinctive appearance and echo the dramatic appearance of the lamps fitted to the new Kia pro_cee’d GT. The whole exterior look is completed with a choice of 17” or 18” alloy wheel designs and a sharper edged boot lid. The rear of the car boasts larger light clusters available with surface-emitting LEDs and the twin red reflectors are now raised and set on a horizontal plane. If you are looking for a much sporty impact then there is a ‘Sport Pack’ available on some trim levels which include  a black-mesh front grille, chrome trim around the lower air-intake, unique 18-inch, five double-spoke alloy wheels and a matt-black diffuser beneath the rear bumper.

The interior has a much more luxurious feel which is refreshing; there are detailed changes to the instrument cluster, steering wheel, centre console, gear selector, door armrests and the seats. Depending on specification chosen there is the choice of a black monotone finish or beige two-tone finish. The seat upholstery is flat-woven on entry-level models or a combination of flat-woven with part leather on mid-spec models, there is also the option of a full leather interior on high-specification models.

The already generous standard equipment of the original 2011 model is boosted with additional premium features for the upgraded Optima and with all Kia models sold in Europe, the upgraded Optima provides customers with the manufacturer’s unique seven year / 100,000 mile warranty which is fully transferable to subsequent owners.