New Mercedes-Benz S-Class ‘world's best selling luxury car’
‘The Best or Nothing’
The new Mercedes S-Class is described as ‘the aspiration’; customers will expect the new S-Class to set standards across the board to retain its accolade as "the best automobile in the world". Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars said "rather than being about safety or aesthetics, power or efficiency, comfort or dynamism, our aspirations were 'the best or nothing' in every respect. No other car stands for the Mercedes-Benz brand promise more than the S-Class."
Perfection maybe a better word, as the pursuit of the best is particularly noticeable in the interior of the S-Class. Co-ordinated use of materials and colours produce an exclusive interior seemingly cast from a single mould. There is generous use of wood trim, especially in the dashboard and centre console. Metallised switch surfaces with pearl-effect paint finishes in three colour shades to suit the interior colour particularly highlight the outstanding quality. Passengers in the rear are also seated in first-class, the design and exclusivity of the seats, door panels and all controls are to the same high standard as the front. As an additional individualisation feature, the "First Class Rear" incorporates a Business centre console combining personal comfort with practical convenience with the integration of a telephone handset, additional stowage compartments and a folding table.
S-Class first car in the world without a single ‘light bulb’
Mercedes-Benz is now making a complete switch to LED technology, the new Mercedes S-Class is the first vehicle in the world whose interior and exterior do without a single light bulb. The lighting's multi-level functionality is another world first: out of consideration for any road users behind, the intensity of the brake lights is reduced at night or while waiting at traffic lights. Almost five hundred LEDs illuminate the road, the vehicle, the interior and the boot.
The exterior of the new S-Class boasts a much larger radiator grille which appears more upright and three dimensional in design. With its long bonnet, the flowing, domed roof line and the gently slanting rear end, the new S-Class has classic saloon proportions. The roof line gives the S-Class the sporty coupe appearance.
The new Mercedes S-Class will arrive here in the UK at the end of the year, UK specifications and pricing are still to be confirmed and it looks like it will be a car worth waiting for.