New Toyota Yaris for 2014
On sale this summer
The new Toyota Yaris will go on sale this summer and it boasts a new exterior and new interior styling. There is a choice of two petrol engines, a diesel or a hybrid. The three cylinder 1.0-litre petrol unit has been substantially improved for greater thermal efficiency, delivering better fuel economy and taking CO2 emissions below 100g/km. There is also adjustments to the hybrid system reducing CO2 levels from 79 to 75g/km, with a concurrent improvement in combined cycle fuel economy to 85.6mpg.
On the exterior the narrow upper and large trapezoidal grilles, a hallmark of Toyota’s current design now merge at the point of the Toyota emblem to form a powerful cross shape. The emblem is underscored by a chrome trim bar which runs through the length of the upper grille into new headlamp clusters, tying the frontal elements together in a powerful, horizontal emphasis of the car’s width. The headlamps themselves use new projector technology for high and low beams and the clusters incorporate LED daytime running lights. In profile the Yaris displays a new door belt moulding, door mirrors with an optional folding function and new-design 15 and 16-inch alloy wheels. At the rear, a new bumper design gives the appearance of a broad, lower stance, with an integral diffuser adding to the car’s more sporting, self-confident road presence.
Pierre Romeo was in charge of the interior design for the new 2014 Yaris. He said “the design is the result of three main objectives drawn from customer feedback. First, to enhance the feeling of roominess and dynamism in the cabin. Second to improve the sensory quality of the environment. And third, to combine an overall visual simplification with better colour variation and more sophisticated finishes. The Yaris adopts the new Toyota Touch 2 multimedia systems that has brought an increase in the size of the central touchscreen from 6.1 to seven inches, adding more visual emphasis to one of the features that sets Yaris apart. Around the cabin the soft-touch finishes cover a greater area and the previous bright chrome trim has been replaced by a satin finish that gives a more modern and sophisticated appearance. All-new seat trims are provided, with a new fabric pattern and colour for each grade. The differentiation between the grades has been strengthened with the addition of new interior colour schemes, with red, tan and black joining the established grey and dark grey.
The 2014 Yaris will increase its appeal with a line-up that features more distinctive and clearly differentiated grades, matching the wider customer base in the supermini segment. Details of UK grades, specifications and prices will be announced nearer the on-sale date this summer.